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What it means to be a pro, SEO blog titles

Check out my answers below, and jump in with your own thoughts by sending me a message or leaving a comment below.

“Do I have to be in business to be called a pro samasitu ?”
That’s an interesting question.

  1. I would say that it doesn’t matter what people call you. What matters is what you know about yourself to be true. So you might know you’re invested full-time in photography, and that makes you a “pro” even if other people don’t judge you in the same way.
  2. What’s even more important is to act like a pro, to consistently create value for other people, to regularly create and publish content, to put yourself out there with courage and vulnerability. That’s what truly makes you a “pro”, not what other people call you.
  3. The word “pro” has started to take on a new meaning. It’s less about you working full-time in this business (and not using it as a side job). But more about the quality of your work. If you have mediocre images and you try to combine multiple specialties in the same portfolio, then you might look like an amateur or a semi-pro. But if you have a very cohesive high-quality portfolio, then you look like a “pro”, even though it might not be your main business.

Hope this makes sense, and feel free to reply if you agree or disagree with anything I said, or if you have other interpretations of the word “pro”.

“Is it okay to have some blog titles that are bit more reader focused (‘How to coordinate your family’s photoshoot wardrobe’) and some that are more SEO-focused (‘Newborn Photographer in Boston’)?”
The SEO-focused titles usually don’t attract as much engagement and clicks, because they don’t sound so actionable.

I would always lean towards to the reader-focused titles (with “how to” titles, or lists, etc.). If you write an SEO-focused title that doesn’t generate clicks, it won’t gather backlinks or SEO value either, so it backfires.

Plus, such SEO-focused titles sometimes end up competing for rankings with your main gallery pages, and you don’t want that either.

Just use natural language in your titles, something that appeals to your readers, and infuse those SEO-focused phrases inside the content while linking to your homepage and gallery pages.

That way, Google will understand that your pages are the true destinations for those keywords, not your blog posts.